These factors will vary The degree of influence of the specific application of Chinese characters in graphic design. 1. The preparation of Chinese characters in modern graphic design is not in place One of the factors that leads to the unsatisfactory effect of using Chinese characters in modern graphic design is that the preparation work is not in place. The specific embodiment of this problem is the actual situation, the direction of the application of Chinese characters, the premise plan, the overall quality of the designers and the theme direction. Mistakes in grasping, etc., the main consequence is that due to the lack of exploration of the actual situation, the lack of market research, the elements used in the actual graphic design process and the color matching used are suitable for people.
And the market demand does not meet, so that the Image Manipulation Service purpose of the design cannot be achieved, and then the design cannot be recognized by the market, and there will be a certain phenomenon of useless design and waste of resources; the lack of research on Chinese characters will lead to the use of Chinese characters in the design process. The form of the text is relatively simple, which makes the result of the design relatively general, and it is difficult to stand out and attract people's attention, which makes the design scheme unable to be recognized by the market, people have aesthetic fatigue, and it is difficult to obtain the corresponding information in the graphic design.
leading to the failure of the design; the lack of planning and the low quality of designers are the decisive factors that directly affect the quality of the design. The limited pattern and the low quality of design are not conducive to the development of modern graphic design. 2. The use of Chinese characters in modern graphic design is single The main forms of Chinese characters in modern graphic design are LOGO, advertising slogans and product introductions, etc. In many cases, Chinese characters are used as carriers to display content to people.