Engagement around this year’s somewhat Coinbase User List unusual football championship may have been attributable to viewers who were watching the game alone at home while connecting with family, friends, fans and followers through social media. With fewer distractions that come with watching the Super Bowl at a bar or party, viewers likely Coinbase User List were more focused on their screens. This year’s Super Bowl brought more digital experiences, though the strategies to gain viewer attention differed.
Verizon the telecom giant that was an Coinbase User List official sponsor of the game, missed out on a bigger opportunity to showcase 5G connectivity at Raymond James Stadium in Tampa, Florida. With fewer fans in the stands, the company focused Coinbase User List on online content that people could enjoy at home. In the week before the championship match, Verizon unveiled a virtual football stadium in Fortnite, the hit video game that’s popular with U.S. teens. The company welcomed gamers to visit the stadium to see NFL players and professional gamers compete in a variety of games custom-built for the virtual experience.
The telecom also created a 5G Super Coinbase User List Stadium in the NFL app that let iPhone 12 users see the on-field action from different camera angles, further gamifying its mobile activation around the marquee sporting event. For brands that opted to not pony up the reported $5.6 million price for a 30-second Super Bowl spot, one alternative was to run a counter-programming campaign that parlayed interest in the game into a second-screen experience. Molson Coors’ Miller Lite beer hosted a typing challenge aimed at distracting viewers from a TV ad for Michelob Ultra, a high-growth brand made by rival AB InBev.